Butter is Sydney’s favourite Fried Chicken, Hip Hop, Champagne & Sneaker joint. With a goal to re-establish their Pillars, Butter approached me to develop their brand strategy, identity and comms.

Based from the idea of ‘Street meets luxury', I realigned the inspiration of the New York Underground scene back into their brand – solid typographic elements, illustrations and an authentic tone of voice helping the brand to spread love the Butter way.

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